The Peak is a multi-use arts space in Colorado Springs built to blur lines—between theater, cinema, and a really good glass of wine.

I developed the brand identity and creative direction to reflect that mix: bold, expressive, and a little unexpected. A system designed to flex across mediums, just like the space itself.

Programming followed the same idea. Not just events, but experiences—like pairing Romeo + Juliet (the film) with live cabaret from West Side Story, plus wines from Veneto (where Verona actually is).

Part cinema, part stage, part wine bar. All one story.