At TouchMath and 95 Percent Group, I lead creative for a full-scale brand refresh across education products and platforms.

I take big-picture strategy and turn it into clear, consistent design systems and campaigns that actually work in the real world.

Most of my role sits in the messy middle - connecting teams, shaping ideas, and making sure everything from digital to print feels like it belongs to the same story.

All of it comes back to building strength in numbers.