Art Direction
We are our purest selves when we are free to express our desires. Durex is here to wipe away harmful shame and stuck-on stigmas with the Durex Purity Solution🫧
One of toughest barriers to sexual health and wellbeing is the concept of purity: entirely made up, it places harmful value judgments on people. We've built a line of Durex branded "cleaning products" to help you get as dirty as you please. 🫧
IDEA
Our goal with this campaign is to spark conversations about the myriad ways purity culture has stained our desires and made us feel dirty. We see an opportunity for Durex to step up on social by flagging misinformation and stitching content from dedicated medical professionals.
RESULTS
TEAM
TOOLS
[
]